The Croft Financial Group Founder and CIO Richard Croft made the transition from public service to the investment world in the early 70’s. Driven by his passion for education and with a knack for writing, he entered the world of financial market journalism in the early 80’s writing for the Globe and Mail and developing a number of investment indices and benchmarks that are still in existence today.

In 1993, at the request of many of his followers, Richard became licensed as an investment counselor/portfolio manager and has been navigating the markets ever since, while having written nine books and thousands of articles and commentaries for Canada’s largest media outlets.

Richard’s vision was to build a platform where financial professionals across the industry could access active, discretionary investment management for their clients, offering investment products and solutions not accessible under their existing regulatory framework. The goal was (and continues to be) to reduce the related regulatory, compliance and administrative burdens on the advisors that come with this high level of service, placing it on his experienced team, many of whom are still with the firm.

Our entire team of professionals remain guided by a set of core principles which include honesty, integrity and openness. Our focus is on serving our partners and investors by delivering value ethically and within a culture of compliance, while fostering the same entrepreneurial spirit within the firm and in our partners that the Croft Group was founded on over 30 years ago.

As a licensed Portfolio Manager and Investment Fund Manager, we work with our advisor partners and clients across Canada to deliver an exclusive High-Net-Worth Service that is typically reserved for investors with over one million dollars in assets. Our commitment to each of our clients ensures that we take an unbiased approach to security selection and portfolio composition based on their best interest and financial goals. We work with our associated Financial Planners, Tax Specialists and other industry professionals to implement this approach to the highest standard of care.

The Croft Financial Group Founder and CIO Richard Croft made the transition from public service to the investment world in the early 70’s. Driven by his passion for education and with a knack for writing, he entered the world of financial market journalism in the early 80’s writing for the Globe and Mail and developing a number of investment indices and benchmarks that are still in existence today.

In 1993, at the request of many of his followers, Richard became licensed as an investment counselor/portfolio manager and has been navigating the markets ever since, while having written nine books and thousands of articles and commentaries for Canada’s largest media outlets.

Richard’s vision was to build a platform where financial professionals across the industry could access active, discretionary investment management for their clients, offering investment products and solutions not accessible under their existing regulatory framework. The goal was (and continues to be) to reduce the related regulatory, compliance and administrative burdens on the advisors that come with this high level of service, placing it on his experienced team, many of whom are still with the firm.

Our entire team of professionals remain guided by a set of core principles which include honesty, integrity and openness. Our focus is on serving our partners and investors by delivering value ethically and within a culture of compliance, while fostering the same entrepreneurial spirit within the firm and in our partners that the Croft Group was founded on over 30 years ago.

As a licensed Portfolio Manager across Canada, we work with our partners to deliver an exclusive High-Net-Worth Service that is typically reserved for investors with over one million dollars in assets. Our fiduciary commitment to each of our clients ensures that we take an unbiased approach to security selection and portfolio composition based on their best interest and financial goals. Working with Financial Planners, Tax Specialists and other industry professionals to implement this approach to the highest standard of care.