Experience an integrated approach

to growing your wealth

WHAT WE DO

Rather than focusing on individual areas of wealth management, our team provides an integrated approach to the long-term growth of your investments. All the elements of your financial universe… working in concert.

R N Croft Financial Group Inc. is a Licensed Discretionary Portfolio Management and Investment Fund Management company serving investors and investment professionals across Canada since 1993.

Our Portfolio Managers, Financial Planners, Tax and Insurance Specialists work together to help achieve the specific goals of our clients.

Our investors and advisor partners benefit from an Real Wealth Management™ approach, backed by the RWM™ designation,  which includes investment, tax, estate and insurance planning as part of our complete wealth management process.

This fully integrated approach can positively impact savings behavior, wealth accumulation and retirement readiness.

our process

ADVISED HOUSEHOLDS HAVE

2.3X

MORE FINANCIAL ASSETS

* Studies show advised households have 2.3 times more financial assets than those households that do not use a financial advisor over a period of 15 years.

SOURCE: More on the Value of Financial Advisors, Claude Montmarquette, Alexandre Prud’Homme, CIRANO 2020.

step 5

IMPLEMENT

We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawal requirements and making sure your insurance policies are in place as needed.

step 6

MONITOR

We monitor your investments, fine tuning your holdings as market conditions change. We communicate regularly to ensure your plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.

STEP 1

DISCOVER

We meet with you to identify and understand your unique goals and objectives.

step 2

GATHER DATA

We gather the relevant financial documents and information needed to create a complete picture of your financial universe.

step 3

ANALYZE & PLAN

We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.

step 4

REVIEW & DISCUSS

We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.

STEP 1

DISCOVER
We meet with you to identify and understand your unique goals and objectives.

STEP 2

GATHER DATA
We gather the relevant financial documents and information needed to create a complete picture of your financial universe.

STEP 3

ANALYZE AND PLAN
We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.

STEP 4

REVIEW AND DISCUSS
We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.

STEP 5

IMPLEMENT
We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawl requirements and making sure your insurance policies are in place as needed.

STEP 6

MONITOR
We monitor your investments, tuning your holdings as conditions change. We communicate regularly to ensure yoru plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.

why ADVISORS join us

“From the outset, it has been an absolute pleasure working with Croft. I’m impressed with your improvements and hope to take advantage of more of your client services in the coming months.

You have managed to maintain your small business energy and service based approach. It sets you apart from your competitors! And your staff is amazing. “

Carol L. Laidlaw B. Comm, CPA, CFP, CFDS
Certified Financial Planner

For a small practice and small firm like mine, strategic partnerships are absolutely critical. Partnering with Croft Financial Group has enabled us to offer our clients a much higher level of service and a huge upgrade in our portfolio management, while allowing us to grow in terms of both managed assets and number of advisors. We’re able to do all that while lowering our costs, reducing our compliance requirements and admin, and increasing advisor and firm revenue.

An unparalleled “one stop shop” for any advisor looking to grow their business or service their clients better – or both – partnering with Croft Financial has been the single best move I’ve made in almost 20 years in the industry.

Scott Bossaly, Principal Broker
Balance Financial
Ottawa, Ontario

“Once I moved my practice to Croft I soon realized how an active / discretionary investment management solution could add growth and risk management strategies that I could not offer clients on my former platform.

As a financial planner, Croft’s efficient business platform enables me to provide my clients with the service, advice and investment solutions they need with the extra time I need to build my practice.”

Kevin Gebert CIM, CFP, FCS
Greenrock Financial Group Inc
Surrey, British Columbia

“The Croft Financial Group platform provides us with industry leading administrative, compliance and discretionary asset management solutions which permit us to focus our time dealing with the individual needs of our clients. Croft is an ideal partner to help us provide independent advice for our clients and to successfully scale up our business.”

 

Daniel Roy, CD, CFP, EPC, CIWM, RRC, CRC, RIS, CEA, FCSI, CIM
Praxis Wealth Management
Ottawa, Ontario

“We developed a relationship with RN Croft Financial Group in July 2021. We have been very pleased by the professionalism and care they provide in client discretionary investment portfolio management.

The Croft portfolio management team devotes endless hours each day monitoring and researching the securities market.

From the CEO and down, we have been impressed with how caring and approachable and informative they are to address client concerns and enhance client experience. ”

Henry Katz, MBA, P.ADM, CFP®, R.F.P., FCIS, CEA
Katz Wealth Management Services
Toronto, Ontario

Do you have a question about our services or investment solutions? Let’s talk!

Set up a call with our Director of Business Development.

INSIGHTS

PORTFOLIO MANAGERS’ BRIEF – November 2024

Research Report: Stagflation?
Research Report: Stagflation?

Research Report: Stagflation?

Investopedia characterizes stagflation as a period of slow economic growth (declining GDP) and relatively high unemployment — economic stagnation — accompanied by rising prices – inflation.

There are many third-world examples that lay bare the economic death spiral associated with stagflation. Lebanon and Venezuela come to mind, and heavily-sanctioned Russia will not be far behind.

Research Report: Invasion
Research Report: Invasion

Research Report: Invasion

On February 24th, 2022, Russia invaded Ukraine. It was an unprovoked invasion orchestrated by a bellicose dictator who wanted to decapitate an emerging democracy. It is the standard playbook for frightened Dictators ruling a disenfranchised population. You cannot have ordinary Russians questioning whether the Ukrainian experiment with capitalism is a better model than a Soviet style autocracy?

Research Report: Volatility Returns
Research Report: Volatility Returns

Research Report: Volatility Returns

The “picture-is-worth-1,000-words” metaphor is well-suited to illustrate the performance of financial markets during January 2022. Early declines, most notably within the tech heavy Nasdaq 100 index, were followed by sharp rallies, described by pundits as take your pick: a reversion to the mean or a bull fake out. The late-stage rally in the Nasdaq prevented it from recording the worst January in its history.

The Last Wave: Tempered Expectations Amidst Virus Uncertainty
The Last Wave: Tempered Expectations Amidst Virus Uncertainty

The Last Wave: Tempered Expectations Amidst Virus Uncertainty

In chaos theory, the butterfly effect refers to how minor changes in an initial assumption can alter the future in unimaginable ways. It was based on the work of mathematician and meteorologist Edward Lorenz who used the example of a tornado being influenced by minor perturbations such as a distant butterfly flapping its wings weeks earlier.

Omicron: Variant of Concern?
Omicron: Variant of Concern?

Omicron: Variant of Concern?

OMICRON: VARIANT OF CONCERN?

Is it an ominous sign that social media posts focused more on the process for naming the latest iteration of COVID, than it did debating the risks associated with the transformative mutations unique to Omicron?

The World Health Organization (WHO) classifies COVID variants with letters from the Greek alphabet in much the same way as we categorize hurricanes alphabetically. The idea is to provide the general population with a down-to-earth classification that simplifies the scientific designation and removes any stigma caused by referencing variants using the location where they were detected.

Research Report: Metaverse… Closer than you think
Research Report: Metaverse… Closer than you think

Research Report: Metaverse… Closer than you think

Are we to assume from Facebook’s name change that Mark Zuckerberg is embracing a corporate transformation? Or could it be an attempt to shift attention away from mounting regulatory headwinds? Perhaps, it is a bit of both.

Whatever the reason, Meta Platforms Inc. (Facebook’s new name) reflects the company’s growing ambitions beyond social media. To that end, the company is setting in motion a ten-year US $10 billion spending initiative to ensure that its platform and more than two billion daily active users will be the central player in the next iteration of the Internet… the “Metaverse.”