The Beginning

The Croft Financial Group Founder and CIO Richard Croft made the transition from public service to the investment world in the early 70’s. Driven by his passion for education and with a knack for writing, he entered the world of financial market journalism in the early 80’s writing for the Globe and Mail and developing a number of investment indices and benchmarks that are still in existence today.

In 1993, at the request of many of his followers, Richard became licensed as an investment counselor/portfolio manager and has been navigating the markets ever since, while having written nine books and thousands of articles and commentaries for Canada’s largest media outlets.

The Vision

Richard’s vision was to build a platform where financial professionals across the industry could access active, discretionary investment management for their clients, offering investment products and solutions not accessible under their existing regulatory framework. The goal was (and continues to be) to reduce the related regulatory, compliance and administrative burdens on the advisors that come with this high level of service, placing it on his experienced team, many of whom are still with the firm.

Where we are today

Our entire team of professionals remain guided by a set of core principles which include honesty, integrity and openness. Our focus is on serving our partners and investors by delivering value ethically and within a culture of compliance, while fostering the same entrepreneurial spirit within the firm and in our partners that the Croft Group was founded on over 30 years ago.

The Commitment

As a licensed Portfolio Manager and Investment Fund Manager, we work with our advisor partners and clients across Canada to deliver an exclusive High-Net-Worth Service that is typically reserved for investors with over one million dollars in assets. Our commitment to each of our clients ensures that we take an unbiased approach to security selection and portfolio composition based on their best interest and financial goals. We work with our associated Financial Planners, Tax Specialists and other industry professionals to implement this approach to the highest standard of care.

The Beginning

The Croft Financial Group Founder and CIO Richard Croft made the transition from public service to the investment world in the early 70’s. Driven by his passion for education and with a knack for writing, he entered the world of financial market journalism in the early 80’s writing for the Globe and Mail and developing a number of investment indices and benchmarks that are still in existence today.

In 1993, at the request of many of his followers, Richard became licensed as an investment counselor/portfolio manager and has been navigating the markets ever since, while having written nine books and thousands of articles and commentaries for Canada’s largest media outlets.

The Vision

Richard’s vision was to build a platform where financial professionals across the industry could access active, discretionary investment management for their clients, offering investment products and solutions not accessible under their existing regulatory framework. The goal was (and continues to be) to reduce the related regulatory, compliance and administrative burdens on the advisors that come with this high level of service, placing it on his experienced team, many of whom are still with the firm.

Where we are today

Our entire team of professionals remain guided by a set of core principles which include honesty, integrity and openness. Our focus is on serving our partners and investors by delivering value ethically and within a culture of compliance, while fostering the same entrepreneurial spirit within the firm and in our partners that the Croft Group was founded on over 30 years ago.

The Committment

As a licensed Portfolio Manager across Canada, we work with our partners to deliver an exclusive High-Net-Worth Service that is typically reserved for investors with over one million dollars in assets. Our fiduciary commitment to each of our clients ensures that we take an unbiased approach to security selection and portfolio composition based on their best interest and financial goals. Working with Financial Planners, Tax Specialists and other industry professionals to implement this approach to the highest standard of care.

meet the team

CROFT FINANCIAL GROUP EXECUTIVE COMMITTEE

Jason Ayres

DMS

Chief Executive Officer

full bio

Kenneth Mulders

CFA

Chief Compliance Officer, Chief Operating Officer, Portfolio Manager

full bio

Christopher Croft

CFA

Chief Financial Officer, Portfolio Manager

full bio

Diane Bode

Vice President, Operations

full bio

Richard N. Croft

Founder, Chief Investment Officer, Portfolio Manager

full bio

Jason Keogh

CFA

Head of Corporate Development, Portfolio Manager

full bio

Jordan Rosenberg

Head of Business Development, Advisor Training

full bio
OUR TEAM OF PROFESSIONALS

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Alex Brandolini

CFA

Portfolio Manager

full bio

Alexander Hung

Associate Portfolio Manager

full bio

Amy Martin

Integrated Wealth Management (IWM) Coordinator

full bio

Angie Mondino

Manager, Client Services, Croft Dealer Services

full bio

Bo Chew

CFP, CLU, CIM

Portfolio Manager

full bio

Brian McAree

Portfolio Administration, Research Analyst

full bio

Christopher Croft

CFA

Chief Financial Officer, Portfolio Manager

full bio

Daniel Roy

CFP, EPC, CIM, FCSI, CIWM, RRC, CRC, RIS, CE

Research Analyst

full bio

Diane Bode

Vice President, Operations

full bio

Jack Morris

Portfolio Manager

full bio

Jason Ayres

DMS

Chief Executive Officer

full bio

Jason Keogh

CFA

Head of Corporate Development, Portfolio Manager

full bio

Jordan Rosenberg

Head of Business Development, Advisor Training

full bio

Katherine Wright

Manager, Client Onboarding

full bio

Kelly Morris

Research Analyst

full bio

Kenneth Mulders

CFA

Chief Compliance Officer, Chief Operating Officer, Portfolio Manager

full bio

Kevin Gebert

CIM, CFP, FCS

Associate Portfolio Manager

full bio

Mark McAdam

CFA

Portfolio Manager

full bio

Nathalia Junqui

Hons. B. Acc.

Accounting

full bio

Neil Gross

Independent Director, Compliance & Regulatory Consultant

full bio

Richard N. Croft

Founder, Chief Investment Officer, Portfolio Manager

full bio

Richard Orrell

CIM

Portfolio Manager

full bio

Shanthi Balasingham

CGA

Corporate Accounting Consultant

full bio

Shilei (Freda) Chen

BSc

On-boarding Specialist

full bio

Our Team of professionals hold a range of industry designations and accreditations including:

The Croft Financial Group is committed to a multi-stakeholder approach to Integrated Wealth Management: a long-term, multi-generational strategy, designed to keep all stakeholders on the same page under one holistic and unified plan.

We are proudly supporting the REAL WEALTH MANAGER™ (RWM™) DESIGNATION

What is a Real Wealth Manager™?

A Real Wealth Manager™ is a professional who has taken a comprehensive approach to wealth management by focusing on both the accumulation and preservation of wealth. The Real Wealth Manager™ works closely with the portfolio manager,  taking into consideration tax planning, retirement planning, estate planning, and other financial planning aspects to provide holistic financial solutions to clients. It's about understanding the client's full financial picture and goals, and providing tailored advice accordingly.

We proudly support the REAL WEALTH MANAGER™ (RWM™) DESIGNATION

The Croft Financial Group is committed to a multi-stakeholder approach to Integrated Wealth Management: a long-term, multi-generational strategy, designed to keep all stakeholders on the same page under one holistic and unified plan.

Our team’s REAL WEALTH MANAGERS™ work collaboratively with our advisor partners to help their clients accumulate, grow, preserve and transition sustainable wealth. The RWM™ credentials signify comprehensive training in delivering holistic wealth management services.

Interested in becoming a Real Wealth Manager™? Contact us to learn more.

OUR VALUES & CULTURE

At Croft Financial Group, we are motivated by key guiding principles.

INTEGRITY

We value all our stakeholders equally – including our clients, employees, colleagues, and the community at large – irrespective of age, gender identity, ethnic affiliation, education, livelihood, and regardless of religious, political or philosophical perspectives.

OPENNESS

We believe that the ability to make informed decisions is of critical importance, and in the value of complete, clear, and honest communications with our stakeholders to support good decisions.

HONESTY

We believe in the fundamental value of effective investment capital management to achieve the financial objectives and security, and to enhance the quality of life of our clients and stakeholders.

KNOWLEDGE

We value and will always strive to maintain a level of skill and knowledge necessary to support good investment decisions to fulfill our commitments and obligations to all our stakeholders.

INVESTMENT PHILOSOPHY

INVESTMENT REVIEW COMMITTEE (IRC)

Investment Review Committee (IRC) Our mission is to deliver superior investment advice and discretionary portfolio management expertise with outstanding service, holding all Portfolio Managers on the Croft platform to the highest standard. All Advising Representatives (Portfolio Managers) and Associate Advising Representatives are accountable to the IRC. With a committee-based, rigorous portfolio building process, our portfolio management team seeks out which assets, sectors and geographical exposures make the most sense for meeting clients’ investment objectives under real-time market conditions. To minimize investor risk and maximize returns, we combine this methodology with targeted active investments and sophisticated option strategies. While each Portfolio Manager may have their own approach, all investments and strategies are vetted through the IRC.

WHY THE COMMITTEE?

The Investment Review Committee (IRC) at Croft is responsible for all investment decisions. While one Portfolio Manager is responsible for the research, each security that is used in a portfolio must be vetted by the IRC. There are several reasons this process is advantageous.

MEET THE CUSTODIAN OF YOUR Investment Accounts

We take client assets and client account safekeeping seriously.

All Croft client investment accounts are held in their own name at National Bank. Committed to independent firms for more than 25 years, National Bank Independent Network is one of Canada’s leading providers of custodial, trading, clearing, settlement and record-keeping services to independent registered portfolio managers, introducing brokers and investment fund managers.

National Bank Independent Network proudly serves over 450 firms from coast to coast and is backed by the strength of National Bank of Canada (NBC). National Bank Independent Network is a division of National Bank Financial Inc. (NBF Inc.), which is an indirect, wholly owned subsidiary of NBC, a public company listed on Canadian stock exchanges (TSX: NA). National Bank Independent Network is also a registered trademark of NBC used under license by NBF Inc. NBF Inc. is a member of the Canadian Investor Protection Fund (CIPF) as well as the Investment Industry Regulatory Organization of Canada (IIROC), which is the national self-regulatory organization that oversees all investment dealers and trading activity on debt and equity marketplaces in Canada.

Once complete the onboarding process and assign an account number, our clients have complete online access to their accounts, statements and tax documents through NBIN’s My Portfolio +.

OVER

450

INDEPENDENT FIRMS

OVER

$300B

ASSETS UNDER ADMINISTRATION

OVER

1M

CANADIAN INVESTORS

STRATEGIC PARTNERSHIPS

The Croft Group works closely with our strategic partners to find the best services and opportunities for our clients.

from the blog

Research Report: Measuring Growth
Research Report: Measuring Growth

Research Report: Measuring Growth

Rather than trying to dodge the inflation / recession raindrops let’s take a collective deep breath, step away from the forces of supply and demand that throw more curve balls than Sandy Koufax and focus on the output side of the economic equation. Where we can drill down on the tool that measures the collective well-being of a nation; Gross Domestic Production, or its’ acronym: GDP.