Experience an integrated approach

to growing your wealth

WHAT WE DO

Rather than focusing on individual areas of wealth management, our team provides an integrated approach to the long-term growth of your investments. All the elements of your financial universe… working in concert.

R N Croft Financial Group Inc. is a Licensed Discretionary Portfolio Management and Investment Fund Management company serving investors and investment professionals across Canada since 1993.

Our Portfolio Managers, Financial Planners, Tax and Insurance Specialists work together to help achieve the specific goals of our clients.

Our investors and advisor partners benefit from an Real Wealth Management™ approach, backed by the RWM™ designation,  which includes investment, tax, estate and insurance planning as part of our complete wealth management process.

This fully integrated approach can positively impact savings behavior, wealth accumulation and retirement readiness.

our process

ADVISED HOUSEHOLDS HAVE

2.3X

MORE FINANCIAL ASSETS

* Studies show advised households have 2.3 times more financial assets than those households that do not use a financial advisor over a period of 15 years.

SOURCE: More on the Value of Financial Advisors, Claude Montmarquette, Alexandre Prud’Homme, CIRANO 2020.

step 5

IMPLEMENT

We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawal requirements and making sure your insurance policies are in place as needed.

step 6

MONITOR

We monitor your investments, fine tuning your holdings as market conditions change. We communicate regularly to ensure your plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.

STEP 1

DISCOVER

We meet with you to identify and understand your unique goals and objectives.

step 2

GATHER DATA

We gather the relevant financial documents and information needed to create a complete picture of your financial universe.

step 3

ANALYZE & PLAN

We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.

step 4

REVIEW & DISCUSS

We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.

STEP 1

DISCOVER
We meet with you to identify and understand your unique goals and objectives.

STEP 2

GATHER DATA
We gather the relevant financial documents and information needed to create a complete picture of your financial universe.

STEP 3

ANALYZE AND PLAN
We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.

STEP 4

REVIEW AND DISCUSS
We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.

STEP 5

IMPLEMENT
We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawl requirements and making sure your insurance policies are in place as needed.

STEP 6

MONITOR
We monitor your investments, tuning your holdings as conditions change. We communicate regularly to ensure yoru plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.

why ADVISORS join us

“From the outset, it has been an absolute pleasure working with Croft. I’m impressed with your improvements and hope to take advantage of more of your client services in the coming months.

You have managed to maintain your small business energy and service based approach. It sets you apart from your competitors! And your staff is amazing. “

Carol L. Laidlaw B. Comm, CPA, CFP, CFDS
Certified Financial Planner

For a small practice and small firm like mine, strategic partnerships are absolutely critical. Partnering with Croft Financial Group has enabled us to offer our clients a much higher level of service and a huge upgrade in our portfolio management, while allowing us to grow in terms of both managed assets and number of advisors. We’re able to do all that while lowering our costs, reducing our compliance requirements and admin, and increasing advisor and firm revenue.

An unparalleled “one stop shop” for any advisor looking to grow their business or service their clients better – or both – partnering with Croft Financial has been the single best move I’ve made in almost 20 years in the industry.

Scott Bossaly, Principal Broker
Balance Financial
Ottawa, Ontario

“Once I moved my practice to Croft I soon realized how an active / discretionary investment management solution could add growth and risk management strategies that I could not offer clients on my former platform.

As a financial planner, Croft’s efficient business platform enables me to provide my clients with the service, advice and investment solutions they need with the extra time I need to build my practice.”

Kevin Gebert CIM, CFP, FCS
Greenrock Financial Group Inc
Surrey, British Columbia

“The Croft Financial Group platform provides us with industry leading administrative, compliance and discretionary asset management solutions which permit us to focus our time dealing with the individual needs of our clients. Croft is an ideal partner to help us provide independent advice for our clients and to successfully scale up our business.”

 

Daniel Roy, CD, CFP, EPC, CIWM, RRC, CRC, RIS, CEA, FCSI, CIM
Praxis Wealth Management
Ottawa, Ontario

“We developed a relationship with RN Croft Financial Group in July 2021. We have been very pleased by the professionalism and care they provide in client discretionary investment portfolio management.

The Croft portfolio management team devotes endless hours each day monitoring and researching the securities market.

From the CEO and down, we have been impressed with how caring and approachable and informative they are to address client concerns and enhance client experience. ”

Henry Katz, MBA, P.ADM, CFP®, R.F.P., FCIS, CEA
Katz Wealth Management Services
Toronto, Ontario

Do you have a question about our services or investment solutions? Let’s talk!

Set up a call with our Director of Business Development.

INSIGHTS

PORTFOLIO MANAGERS’ BRIEF – November 2024

Research Report: Walls of Worry
Research Report: Walls of Worry

Research Report: Walls of Worry

You can be excused for thinking that equity markets have gotten ahead of themselves. As of the close of trading on Monday June 8th, 2020, the S&P 500 composite index had recovered all year-to-date losses. Even more impressive was the performance of the NASDAQ 100 stock index which set another all-time high. That was, of course, before Thursday’s sell-off that highlighted the fragile foundation underpinning equity markets.

How Will The COVID-19 Experience Affect The Idea of Sustainability for Investors?
How Will The COVID-19 Experience Affect The Idea of Sustainability for Investors?

How Will The COVID-19 Experience Affect The Idea of Sustainability for Investors?

historically, is meant to cover a range of topics and issues.

For example, in 2015 the United Nations General Assembly set as its Sustainable Development Goals (SDGs) 17 separate goals for attaining and then sustaining a desirable future, which ranged from the elimination of poverty and hunger to establishing gender equality. Only two specifically related to climate and clean energy.

Managing Risks: Enhanced Income Mandates
Managing Risks: Enhanced Income Mandates

Managing Risks: Enhanced Income Mandates

Professional money managers look at investments in terms of risk versus return. Hence the concept of risk-adjusted return, which is the central theme underpinning portfolio management. However, that is very different from the way most individuals look at investments. Investors understand return because it is quantifiable. It is simple math. Risk not so much!

Research Report: The Shape of the Recovery
Research Report: The Shape of the Recovery

Research Report: The Shape of the Recovery

Forecasting is about establishing scenarios and assigning probabilities. While difficult at the best of times, developing a rational thesis on the back of COVID-19, is all but impossible. We are confronted with a new virus that has no boundaries and for which epidemiologists have yet to understand its genetic code. As curves flatten around the world, there is concern about a second tsunami in the autumn and the possibility of interim community transmission spikes that could last until 2021.

How Will the COVID 19 Experience Affect ESG Investing? – Part 2
How Will the COVID 19 Experience Affect ESG Investing? – Part 2

How Will the COVID 19 Experience Affect ESG Investing? – Part 2

There are two foundational themes to the discussion of the merits of ESG (ethical) investing: values and performance. The COVID 19 experience can be expected to impact both of these. For many ESG investors, the impact on performance is likely to be the most interesting, and perhaps the most difficult to predict.