Experience an integrated approach
to growing your wealth
WHAT WE DO
Rather than focusing on individual areas of wealth management, our team provides an integrated approach to the long-term growth of your investments. All the elements of your financial universe… working in concert.
R N Croft Financial Group Inc. is a Licensed Discretionary Portfolio Management and Investment Fund Management firm serving investors and investment professionals across Canada since 1993.
Our Real Wealth Management™ approach — guided by RWM™-designated professionals — integrates investment, tax, estate, and insurance expertise to optimize financial outcomes.
Together with our wholly owned subsidiaries, The Accounting Place and Castlemark Wealth Management we provide our advisor partners with added bench strength to address the complex and diverse needs of their clients.
This fully integrated approach can positively impact savings behaviour, wealth accumulation and retirement readiness.
our process
2.3X
MORE FINANCIAL ASSETS
SOURCE: More on the Value of Financial Advisors, Claude Montmarquette, Alexandre Prud’Homme, CIRANO 2020.
step 5
IMPLEMENT
We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawal requirements and making sure your insurance policies are in place as needed.
step 6
MONITOR
We monitor your investments, fine tuning your holdings as market conditions change. We communicate regularly to ensure your plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.
STEP 1
DISCOVER
We meet with you to identify and understand your unique goals and objectives.
step 2
GATHER DATA
We gather the relevant financial documents and information needed to create a complete picture of your financial universe.
step 3
ANALYZE & PLAN
We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.
step 4
REVIEW & DISCUSS
We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.
STEP 1
We meet with you to identify and understand your unique goals and objectives.
STEP 2
We gather the relevant financial documents and information needed to create a complete picture of your financial universe.
STEP 3
We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.
STEP 4
We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.
STEP 5
We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawl requirements and making sure your insurance policies are in place as needed.
STEP 6
MONITOR
We monitor your investments, tuning your holdings as conditions change. We communicate regularly to ensure your plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.
why ADVISORS join us
Build a stronger client service offering
More choice for clients
Spend more time with clients
Access to industry specialists in one place
Access to a succession plan
Do you have a question about our services or investment solutions? Let’s talk!
Set up a call with our Director of Business Development.
INSIGHTS
PORTFOLIO MANAGERS’ BRIEF – September 2025
PODCAST: MONEY TALKS WE LISTEN
Research Report: What’s Motivating Markets?
Last month we referenced the continued-up trend in the Canadian and U.S. stock markets for the month of June as being driven by the expectation of a more accommodating monetary policy from Central Banks, along with a fear-of-missing-out mindset on the part of investors.
Croft Group Q2 2019 Commentary & Outlook
The end of June marked the close of the second quarter of 2019 and the halfway point in the year. In reflecting on the past 6 months, the old saying that the market climbs a wall of worry really seems to be quite fitting.
Research Report: Market Melt Up?
A melt up defined by Investopedia “as a dramatic and unexpected improvement in the investment performance of an asset class, driven partly by a stampede of investors who don't want to miss out on its rise, rather than by fundamental improvements in the economy.”
Research Report: Stay the Course
Almost like clockwork, both Canadian and U.S. stock markets began to sell off the first of May lending some credibility to the adage “Sell in May and Go Away”. Was this a self-fulfilling prophecy or just the byproduct of an overbought market, hypersensitive to trade war headlines and President Trump’s Twitter feed?
Jason Ayres appointed to CEO of Croft Financial Group
Richard Croft, Chairman and Chief Investment Officer, is pleased to announce the appointment, effective June 1st, of Jason Ayres as Chief Executive Officer of R N Croft Financial Group Inc.
Research Report: Income Strategy and Trade War Angst
CIBC reported earnings that follow an all to familiar pattern. Management warned of slower growth through the remainder of 2019, added more than $1.5 billion in loan loss reserves and generally raised fear that CIBC contagion would spread across the entire Canadian banking sector.