Experience an integrated approach

to growing your wealth

WHAT WE DO

Rather than focusing on individual areas of wealth management, our team provides an integrated approach to the long-term growth of your investments. All the elements of your financial universe… working in concert.

R N Croft Financial Group Inc. is a Licensed Discretionary Portfolio Management and Investment Fund Management company serving investors and investment professionals across Canada since 1993.

Our Portfolio Managers, Financial Planners, Tax and Insurance Specialists work together to help achieve the specific goals of our clients.

Our investors and advisor partners benefit from an Real Wealth Management™ approach, backed by the RWM™ designation,  which includes investment, tax, estate and insurance planning as part of our complete wealth management process.

This fully integrated approach can positively impact savings behavior, wealth accumulation and retirement readiness.

our process

ADVISED HOUSEHOLDS HAVE

2.3X

MORE FINANCIAL ASSETS

* Studies show advised households have 2.3 times more financial assets than those households that do not use a financial advisor over a period of 15 years.

SOURCE: More on the Value of Financial Advisors, Claude Montmarquette, Alexandre Prud’Homme, CIRANO 2020.

step 5

IMPLEMENT

We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawal requirements and making sure your insurance policies are in place as needed.

step 6

MONITOR

We monitor your investments, fine tuning your holdings as market conditions change. We communicate regularly to ensure your plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.

STEP 1

DISCOVER

We meet with you to identify and understand your unique goals and objectives.

step 2

GATHER DATA

We gather the relevant financial documents and information needed to create a complete picture of your financial universe.

step 3

ANALYZE & PLAN

We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.

step 4

REVIEW & DISCUSS

We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.

STEP 1

DISCOVER
We meet with you to identify and understand your unique goals and objectives.

STEP 2

GATHER DATA
We gather the relevant financial documents and information needed to create a complete picture of your financial universe.

STEP 3

ANALYZE AND PLAN
We review your total financial picture, assess your needs and bring in specialists as required to build an actionable plan.

STEP 4

REVIEW AND DISCUSS
We meet with you to discuss the plan and review the proposed investment strategy to make sure it’s right for you and your family.

STEP 5

IMPLEMENT
We put the plan into action, setting up the appropriate investment accounts, investing assets in the agreed upon portfolios, setting up contribution and withdrawl requirements and making sure your insurance policies are in place as needed.

STEP 6

MONITOR
We monitor your investments, tuning your holdings as conditions change. We communicate regularly to ensure yoru plan remains up to date as you reach certain milestones and as life circumstances change, leading back to DISCOVERY.

why ADVISORS join us

“From the outset, it has been an absolute pleasure working with Croft. I’m impressed with your improvements and hope to take advantage of more of your client services in the coming months.

You have managed to maintain your small business energy and service based approach. It sets you apart from your competitors! And your staff is amazing. “

Carol L. Laidlaw B. Comm, CPA, CFP, CFDS
Certified Financial Planner

For a small practice and small firm like mine, strategic partnerships are absolutely critical. Partnering with Croft Financial Group has enabled us to offer our clients a much higher level of service and a huge upgrade in our portfolio management, while allowing us to grow in terms of both managed assets and number of advisors. We’re able to do all that while lowering our costs, reducing our compliance requirements and admin, and increasing advisor and firm revenue.

An unparalleled “one stop shop” for any advisor looking to grow their business or service their clients better – or both – partnering with Croft Financial has been the single best move I’ve made in almost 20 years in the industry.

Scott Bossaly, Principal Broker
Balance Financial
Ottawa, Ontario

“Once I moved my practice to Croft I soon realized how an active / discretionary investment management solution could add growth and risk management strategies that I could not offer clients on my former platform.

As a financial planner, Croft’s efficient business platform enables me to provide my clients with the service, advice and investment solutions they need with the extra time I need to build my practice.”

Kevin Gebert CIM, CFP, FCS
Greenrock Financial Group Inc
Surrey, British Columbia

“The Croft Financial Group platform provides us with industry leading administrative, compliance and discretionary asset management solutions which permit us to focus our time dealing with the individual needs of our clients. Croft is an ideal partner to help us provide independent advice for our clients and to successfully scale up our business.”

 

Daniel Roy, CD, CFP, EPC, CIWM, RRC, CRC, RIS, CEA, FCSI, CIM
Praxis Wealth Management
Ottawa, Ontario

“We developed a relationship with RN Croft Financial Group in July 2021. We have been very pleased by the professionalism and care they provide in client discretionary investment portfolio management.

The Croft portfolio management team devotes endless hours each day monitoring and researching the securities market.

From the CEO and down, we have been impressed with how caring and approachable and informative they are to address client concerns and enhance client experience. ”

Henry Katz, MBA, P.ADM, CFP®, R.F.P., FCIS, CEA
Katz Wealth Management Services
Toronto, Ontario

Do you have a question about our services or investment solutions? Let’s talk!

Set up a call with our Director of Business Development.

INSIGHTS

PORTFOLIO MANAGERS’ BRIEF – November 2024

Recession Update
Recession Update

Recession Update

There is much debate about whether the U.S. economy is in a recession. According to the U.S. Bureau of Economic Analysis (BEA) advanced estimate, the U.S. economy has contracted for two consecutive quarters (see chart). GDP declined by -1.6% in the first quarter followed by a -0.9% decline in the second quarter ending June 30th.

Research Report: Winning The Inflation Battle?
Research Report: Winning The Inflation Battle?

Research Report: Winning The Inflation Battle?

are causing the imbalances.

What impact are global transportation bottlenecks having on prices along the supply chain? How much of the demand surge is a desperate attempt by consumers to feel normal again? What impact is the Ukraine war having on food and energy prices? Did government sponsored pandemic relief programs provide too much stimulus? Each of these factors has an impact. The chart to the right is our best guess as to the relevancy of each of these components.

Resarch Report: Putin Ouster – Markets & Bonds
Resarch Report: Putin Ouster – Markets & Bonds

Resarch Report: Putin Ouster – Markets & Bonds

As the Russian invasion of Ukraine grinds on with no apparent solution through international diplomacy, some commentators are wondering if an end to the conflict could come if Vladimir Putin is removed from power.

Even U.S. President Joe Biden in a speech delivered in Poland said Putin “cannot remain in power.” Despite White House attempts to downplay the rhetoric, President Biden was steadfast that he was “not walking anything back!”

Managing Emotions During a Market Decline – The Importance of Having a Plan
Managing Emotions During a Market Decline – The Importance of Having a Plan

Managing Emotions During a Market Decline – The Importance of Having a Plan

Many investors are starting to feel uncomfortable watching their investment portfolios decrease in value as markets continue to decline from the November 2021 highs. A review of past market corrections can provide us with some general guidelines to help manage expectations. How much more selling is yet to come, however, and how long it will take for the markets to turn around is still largely unpredictable.

Reasearch Report: Assessing the Impact of Corrections
Reasearch Report: Assessing the Impact of Corrections

Reasearch Report: Assessing the Impact of Corrections

The performance of stocks through April month-end was not only painful, but it was also significant. The first four months of 2022 marked the worst January to April swoon for US stocks in history. The S&P 500 Index ended April down 13.31% from its’ December 27th, 2021, peak. The tech heavy Nasdaq composite index is off 23.18% since its November 15th, 2021, peak, officially putting growth stocks in bear market territory.

Research Report: Radical Uncertainty
Research Report: Radical Uncertainty

Research Report: Radical Uncertainty

The Ukraine war, fallout from sanctions, hawkish sentiment among global central banks and gyrations in commodity markets add layers of uncertainty to what was already an uncertain environment for financial markets.

In this setting, forecasts are, at best, conditional and rest on a foundation of radical uncertainty (see article “Stuff Happens”). While we can quantify risk (i.e., options price implied volatility) and then assign probabilities (i.e., trading ranges) using statistical analysis, uncertainty, defined as ‘unknowable unknowns’, cannot be measured. That fact severely limits our confidence in evaluating potential outcomes and appropriate investment strategies.